Beautiful Burger Photography – Roelene Prinsloo
I blog and write infrequently.
I’m often asked why I don’t post more often, and why I don’t make better use of my blog as a marketing tool.
There are two main reasons for this.
Firstly my website, which was initially designed as a bespoke site, without a good CMS. It was outdated and I did not “enjoy” it anymore. I loved it when it was first installed, but over the years I have not known how to update it and as a result I have neglected a lot of important stuff which would have kept it current. Hopefully I have now ( finally) sorted it out, and moved over to a template theme, which I’m slowly customising as I learn and figure things out.
Secondly, the elephant in the room. Social Media.
I could post weekly, or even daily, detailing every prop I source, recipe I test, shoot I do, editorial I write, client I meet and campaign I style.
I could fill my Instagram feed with billboard pics, recipe book pics and tv commercials.
I could, but I don’t want to.
I’ve been struggling with this for a while now. Frustrated with social media and the constant, ” look at me!” stuff I see posted. I have withdrawn more and more, trying to figure out a balance between doing things to be seen, and being seen doing things. ( I would hope mine was more of the latter)
My friend Tanya Kovarsky wrote an excellent piece on a similar dilemma she has with her own blog, which eloquently expressed how I have been feeling recently.
I love her honesty, “I could write about all that I have. I could write about some of the things I don’t have. But while I’m one for gratitude, I don’t think I need to “brag” about all which I have, nor do I need to make the things I don’t have the “hero” of my story (though I probably will never stop writing about how I don’t have – and want – thinner thighs). Me too Tan ….
I don’t think I will ever have thinner thighs, or the answer to the quagmire of my place in a world of advancing technology. Thank you friends, to those of you who have stuck around whilst I wrestle this through.
So, that all being said, I’m excited to share my new look blog and this beautiful first birthday cake smash shoot I styled recently.
I’ve become a little obsessed with loaded drip cakes and sprinkles, this shoot successfully indulged both, along with all kinds of prettiness, giant gold flamingos, a magnificent chandelier, and the beautiful photography of the Nestling ladies.
Whenever I mention I’m a food stylist, I’m guaranteed to be asked a few of the same questions, ” is it true you spray vanish on the food ?” Or ” do you really paint the food with glycerin?” And my all time favourite ” do you use mash potato for ice cream ”
And always, always ” do you get to eat the food afterwards”
I usually just say it’s urban legend, and try change the subject.
On a good day I will go to great lengths to explain how stuff like this might have been done in the past ( like way back in the 80’s) but for the most part it’s not true.
Today’s a good day, so here goes.
Photoshop and digital enhancement and/or manipulation have forever changed the landscape of photography. That being said,and most importantly, whether for editorial or advertising purposes the food being photographed still needs to maintain a degree of authenticity and accuracy.
The question about enhancing the food to look as good as possible, often leads to the next question ” why doesn’t my burger look like the one on the billboard/ menu board? ” isn’t this false advertising ?
In my opinion no, it’s not !
When you go for a job interview, you get dressed up, you put on your best suit or dress, you do your hair and make up, you practice your winning smile in the mirror and inflict your voice with a friendly,cheery tone.
Once you have the job, you might not go to the same lengths to impress your boss with your appearance .
Did you misrepresent yourself or were you just ” putting your best foot / or face forward ” you can still do your job without any of the “add-ons”
I don’t always go to the trouble to put on make up, or style my hair. But my clothes are clean ( for the most part – if the 4 year old didn’t grab me with mucky hands) my teeth are brushed and I’m wearing deo. None of these things affect my ability to do my job.
Same for the burger.
Not always ” made up ” to look it’s best, but all the same ingredients are there, in the correct order, and doing his ” job” which is too fulfill your hunger.
So no, we ( food stylists, photographers, or the photoshop retoucher guy ) are not lying, misleading or tricking you when we present and portray the product in a particular way.
So how about this beautiful autumn weather then ? *changes subject* wink